WEBSITE DESIGN
One part of the whole.
That's how we see it.
A website used in conjunction with a complete marketing plan will boost your company's image development and promotional efforts tremendously. Across almost every demographic and lifestyle, the consumer market is an internet generation. People research, shop and purchase online every single day. We can evaluate your marketing plans and determine the type of website or internet advertising that will most benefit your business.
Over our 20 year history, we have developed an effective method of incorporating an internet presence into clients' marketing programs through innovative ideas and great-looking design. This method can be summarized in four steps of action.
INTERACTION
The first step in developing an effective website design for your company or organization is our interaction with you. We need to know what your message is, and the best source of that information is YOU. We begin with a conversation about your organization, its services and products, its customers and its needs. Our first goal in website development is to determine what kind of web presence your company needs in order to meet your marketing goals. To do this, we want to find out what you would like to accomplish with your website, and your marketing program as a whole. Many clients come into our initial meeting not really knowing what kind of information to give Dux D'Lux. Never fear! You know your business, and we know the right questions to ask.
INTERPRET
After we have a good understanding of your company and your goals, it's our turn to interpret that information. We typically do extensive research and brainstorming of ways to achieve your marketing goals, appropriate content ideas for your website, site architecture, and more. We organize these ideas into a website design proposal that includes a rough outline of your website architecture, our recommendations for user interaction with your site, and a schedule for each phase of development.
INVENTION
Once you have approved our proposal, our creative team goes to work. First we will establish a "progress site" on our own server that will allow you to view your website's development from beginning to end. This proofing site enables you to see and evaluate how your site will actually work once it goes live. Then, our creative team goes to work. We begin to outline several concepts for the "look" of your site and approaches to site navigation. Once you have settled on the look and navigation, we begin filling in site information and developing interactive features.
INTRODUCTION
Once your site is complete, we run final tests to ensure that all the features are in perfect working order. Then, it's time to introduce your new website to the world wide web and your customers. Dux D'Lux handles all the loading and troubleshooting for making your website live. We will give you some great ideas on how to let your current customers know about your new site. We also offer maintenance programs to effectively update information on your site to provide your customers with the most current information about your company.
Not sure where to begin? Try our CONCIERGE service for johnny-on-the-spot access to catalogs, quote requests, marketing professionals and our top recommendations.
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