Eco-friendly products for the pool construction industry
When Frank Wall called Dux D’Lux to inquire about our marketing services, the first question he asked me was, “Are you the girl who likes frogs?” The Queen had included a blurb about me in our company newsletter explaining my love of watercolor painting and the collection of frogs on my desk. The tidbit sparked Frank’s interest because he was looking to create a point-of-purchase display for one of his product innovations featuring a watercolor frog. That was over 10 years ago, and Dux D’Lux has been helping Frank market his inventive products ever since!
In 2008, Frank began a new company called Frank Wall Enterprises for which we were excited to design a great website! The company’s mission is to provide innovative products to the pool construction industry based on Frank’s 30+ years of experience as a successful pool builder. He seeks out products that will make the construction process easier for the builder and offer the best innovative options for their pool customers. He’s recently highlighted some exciting products that are environmentally friendly!
Frank’s flagship product is the AquaForms forming system. This re-usable aluminum modular system allows builders to create building forms for their pools much more quickly, saving the additional time and resources required in hand-building pool forms for each construction project. Dux D’Lux was able to consult with Frank on the naming of the product as well as design the logo.
Additionally, Frank Wall Enterprises also offers FLEXI-Forms, a Flexible concrete form board to form and pour concrete pool decks, sidewalks, patios, driveways and any concrete surface with curves and tight radiuses. The plastic FlexiFORM board is manufactured with 100% recycled HDPE plastics — the kind found in milk bottles! In fact, one roll of FlexiFORM is made from 129 plastic milk jugs! Unlike other types of plastic, HDPE is the most environmentally stable — giving off no harmful fumes into the environment. The Healthy Building Network recommends HDPE resin-based products as the most environmentally friendly plastic building materials.
Way to go, Frank! Thanks for providing your industry with environmentally sensitive product solutions. Oh, and thanks for asking us about our frogs!
The 
As a companion to the newly designed starkvillearts.org, we also implemented an 
