We field a lot of questions from clients about ways to give their websites higher rankings on search engine results pages. We regularly spend time reading and researching the latest Search Engine Optimization (SEO) trends. Getting your site on top is an ever-changing process, and some of our clients have even tried working with the plethora of companies out there that offer rankings for a fee. However, we’ve discovered many ways to boost search engine positioning just by how content is written. This article gives you an insider look at how we write search engine friendly web content when client budgets allow. You can easily incorporate these DIY steps when putting together your website information.
Focus on Meaningful Content
It’s so easy to get lost in chasing a high search engine listing that you can drop the ball in providing site visitors with what they need. The single best way to promote consistent quality search engine traffic is to create meaningful, on-topic and relevant content. Content that is simply targeted toward search engine rankings to the exclusion of good information may get you a better ranking, but it’s also likely to get you a lot of frustrated site visitors—not exactly the targeted leads you were hoping for. Keep your message and the needs of your target audience at the forefront of content development.
Research Key Words
It’s true. Meaningful text isn’t enough. Key words and phrases used by searchers are the crux of search engine optimization. When researching possible key words, we like the online SEO Book Keyword Tool as a way to find high traffic key words related to specific markets. This tool offers links to multiple key word suggestion tools like the one found in the Google AdWords program that provide alternate key word phrases and the respective search statistics for each. This will give you a list of possible key words that might help your site gain better rankings in search engine results pages.
Beef Up Text
Once your content is written and you have a list of key word suggestions in-hand, you can optimize your pages’ search-friendliness by boosting the use of the appropriate search terms. As you edit your website text, find ways to incorporate your top search terms into the normal verbiage. Keep readability as your top priority, but sacrifice a little of the standard writing techniques with more repetitive phrases to boost traffic. For example, rather than using the phrase “our services,” why not incorporate specific descriptions found in your key word list? For Dux D’Lux, “our services” becomes “our advertising, tee shirt screen printing and promotional products services.”
TIP: One great way to incorporate key words on every page of your site is to create a company slogan or statement of services that describes what you do with appropriate key words. Adding this statement to the footer that appears on every page of your site will give visitors a last snapshot of who you are as well as provide an extra key word instance for your targeted searches.
Use these tips as you are writing the text for your web pages to build search engine traffic. Stay tuned for our next SEO article! We’ll highlight some of the standard programming methods we use to increase search traffic.
Need help with a new website design? Visit our website portfolio and then, give us a call!
We field a lot of questions from clients about ways to give their websites higher rankings on search engine results pages. We regularly spend time reading and researching the latest Search Engine Optimization (SEO) trends. Getting your site on top is an ever-changing process, and some of our clients have even tried working with the plethora of companies out there that offer rankings for a fee. However, we’ve discovered many ways to boost search engine positioning just by how content is written. This article gives you an insider look at how we write search engine friendly web content when client budgets allow. You can easily incorporate these DIY steps when putting together your website information.
Focus on Meaningful Content
It’s so easy to get lost in chasing a high search engine listing that you can drop the ball in providing site visitors with what they need. The single best way to promote consistent quality search engine traffic is to create meaningful, on-topic and relevant content. Content that is simply targeted toward search engine rankings to the exclusion of good information may get you a better ranking, but it’s also likely to get you a lot of frustrated site visitors—not exactly the targeted leads you were hoping for. Keep your message and the needs of your target audience at the forefront of content development.
Research Key Words
It’s true. Meaningful text isn’t enough. Key words and phrases used by searchers are the crux of search engine optimization. When researching possible key words, we like the online SEO Book Keyword Tool as a way to find high traffic key words related to specific markets. This tool offers links to multiple key word suggestion tools like the one found in the Google AdWords program that provide alternate key word phrases and the respective search statistics for each. This will give you a list of possible key words that might help your site gain better rankings in search engine results pages.
Beef Up Text
Once your content is written and you have a list of key word suggestions in-hand, you can optimize your pages’ search-friendliness by boosting the use of the appropriate search terms. As you edit your website text, find ways to incorporate your top search terms into the normal verbiage. Keep readability as your top priority, but sacrifice a little of the standard writing techniques with more repetitive phrases to boost traffic. For example, rather than using the phrase “our services,” why not incorporate specific descriptions found in your key word list? For Dux D’Lux, “our services” becomes “our advertising, tee shirt screen printing and promotional products services.”
TIP: One great way to incorporate key words on every page of your site is to create a company slogan or statement of services that describes what you do with appropriate key words. Adding this statement to the footer that appears on every page of your site will give visitors a last snapshot of who you are as well as provide an extra key word instance for your targeted searches.
Stay tuned for our next SEO article! We’ll highlight some of the standard programming methods we use to increase search traffic.
Need help with a new website design? Visit our website portfolio and give us a call!
