This postcard adds up to promotional success for back-to-school promotions!
When you’re marketing to a busy group of folks like teachers, school administrators or even parents in a school system, a direct mail promotion can be a great option. Just check out some of the statistics on the effectiveness of traditional printed pieces. To make your direct mail piece stand out from the pile of other paperwork on their desks or in their mailboxes, however, try a custom postcard and give-away all rolled into one.
We suggested this approach to a textbook reseller client last year, and recommended a custom-printed postcard that included a full color business card magnet. This type of direct mail promotion gives you the opportunity to present your message in a fully customized way. Plus, it gives your target audience something to keep that they will use again and again, creating repeated top-of-mind exposure! The production for the piece we chose included full color printing on both sides with a sealed down full color detachable magnet. Mailing was executed from a customer Excel database file. No headaches and great impact! A+
