No way! So says a recent survey conducted by the U.S. Postal Service. Consider these statistics about the value even technology-savvy consumers placed on printed brochures, direct-mail catalogs and magazines, and how printed pieces can serve as a companion to online media:

Magazines:
• 84% regularly read consumer publications
• 72% read magazines even when the same content is online
• 47% said magazines drove them to search online
• 54% report magazines influenced their recommendations

Custom publications:
• 74% found them more appealing than an ad
• 68% said they enabled better purchasing decisions
• 61% said they recalled seeing or receiving them
• 78% said they showed a company’s interest in building customer relationships

Believe it or not, even though online social media services like Facebook and Twitter, and online advertising opportunities like pay-per-click services and website ad space are gaining momentum, consumers still perceive value in being able to hold something in their hands. In addition, advertising placements in traditional media can actually serve to boost readership and interaction for your website. As you’re outlining your goals for upcoming marketing plans, keep your advertising budget healthy by including a healthy portion of both online and traditional media.

INSIDER NOTE: The next installment of QUICK QUACK publishes to your inbox today! You can view it here!  This issue features:
• Two Back-to-school Specials
• An A+ Direct-mail marketing idea
• Hot t-shirt colors for the end of summer

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