You’ve seen the silicone wristbands made popular by Lance Armstrong’s Live Strong campaign. Similar wristbands have been popular tokens for several years in support of many different charitable causes. The bands offer a tangible way for individuals to show their involvement in the respective endeavors represented, and they also provide a sense of community among those impacted by the issues the bracelets highlight.
How can this concept be applied to YOUR marketing efforts?
In our effort to showcase quality ideas and quality promotions in the Quack! blog, we’re launching a promotional spotlight feature today. With this series, we hope to highlight specific products that may be of interest to our clients. Beyond simply offering special pricing, however, we hope to provide some specific ideas for how the chosen product could be used for real promotional impact. Just consider it a mini brainstorming session with the Sitting Dux designed to net some creative marketing ideas.
DEBOSSED SILICONE BRACELETS
Your message is debossed deep into the bracelet for a unique look. The bracelets are available in most Pantone colors to coordinate with your brand. Plan ahead with this item because the production time is approximately 4-6 weeks after artwork approval. Notice the low minimum order — only 100 pieces! Set-up is $50 and the pricing includes debossing in 1 location.
Qty = 100
Price = $4.40 each
Qty = 250
Price = $2.19 each
Qty = 1000
Price = $0.98
HOW CAN I USE THIS PRODUCT?
Multi-day festivals or events
If you need a way to offer visitors access to multi-day festivals or events, why not try the wristband? A festival-goer’s ticket buys them a customized bracelet that offers free entry for the duration of the event. Plus, attendees walk away with a built-in souvenir of a fun time–a great way to begin building a following for yearly events!
Summer camps or school orientation sessions
Whether you are planning a summer full of youth church camps or kid’s science and educational weeks, this silicone bracelet is a great team-building tool. Camp attendees love to have tangible reminders of a great experience. For children and teenagers, your camp’s bracelet will become a treasured possession. During camp, this bracelet can serve as a camper’s entry access for camp transportation, a “purchasing” tool for camp materials or supplies, and another opportunity for providing security. In addition, purchase quantities in various colors and use the bracelet as a means of organizing “teams” for recreation, transportation, rotating seminars or activities, etc.
Preferred customer promotions
For retail businesses or restaurants this wristband is also a unique way to execute customer appreciation or preferred customer purchasing programs. If you need a way for customers to show their loyalty to your store or restaurant, offer the bracelet with a “cool” statement that customers will want to wear. Offer special deals or discounts to customers who wear it into the store. This product is a fun summer alternative to the standard punch card for restaurant or bar drink specials or food discounts. Patrons can purchase the bracelet for a one-time fee and wear to gain discounts on selected items — a great option in college towns like ours!




























