If you know us, you know we read a lot. A LOT. We don’t subscribe to the notion that giving designers too much reference material will hinder their creativity. Nonsense! A few good ideas can’t get a great creative mind down. In fact, we find that we can be our most creative when we keep our eyes open. So… I hope to periodically pass on some of the great resources that have been inspiring, educating, and even tempting us. Here’s one:
We came across this sage advice from webdesignerdepot.com on how NOT to design a logo. It offers great insight on some of the common pitfalls companies and organizations encounter when embarking on the logo development process. There are many misconceptions about what a logo is and how to design one. I often tell clients that developing a logo can be a painful process for an organization, and it shouldn’t be taken lightly. It involves a serious understanding of the mechanics of design communication as well as the ability to meld insight from various stakeholders and target audiences. Not for the faint of heart! As the article highlights, the designer/client relationship is crucial to developing a truly effective logo design that can stand the test of time. Quick fix options like contests and logo “farms” can take that trusted relationship out of the equation and dilute the quality of a brand image.
I’m inspired! Stay tuned for some of our logo design project hits and misfits–pretty good logo concepts we discarded along the road to creating the BEST solutions for our logo development clients.
