SWEET PEPPERS DELI "PETEY PEPPER" CHARACTER & KIDS' PROGRAM DEVELOPMENT

Project Description:
Sweet Peppers Deli, a restaurant franchise specializing in fresh deli offerings including sandwiches, panini, & wraps, expressed an interest in developing a program for children that would support it's family-friendly image, as well as encourage repeat visits and establish life-long customers.

Dux D'Lux developed a kid's character ("Petey Pepper") to be used in all children's promotions, designed pieces for a "Petey Meal" target toward children, and created an incentive program in which children could collect one of 6 stickers with each purchase of a "Petey Meal" & earn a free meal when all 6 were collected.

Scope of Work:
Research of restaurant children's programs and mascots, illustration & development of cartoon character to appeal to broadest range of target audience, design of children's cups, coloring/activity sheets, and temporary tatoos to be given with "Petey Meals", design of sticker cards, 6 stickers and poster to promote incentive program, development of "Petey Pepper" website targeted to children, consulting on creation of "Petey Pepper" mascot suit to be worn in appearances at store events, design of banners, table tents, ads & emailing to promote "Petey Pepper" appearances