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CLIENT PROFILE:
LANE FURNITURE

In October, 2001, Dux D'Lux completed a concept re-design and complete site merger for Lane Home Furnishings. The company was formed by the merging of Action Industries and Lane Furniture Industries.



Over the past year and a half, Dux D'Lux has worked with Action Industries, based in Tupelo, MS to maintain their product website. The site maintenance involved updating the look of the site, creating various home pages promoting products or promotions, and maintaining accurate product catalog pages.

When Action, the largest manufacturer of upholstered motion furniture decided to merge with its sister company, Lane Furniture, which produces wood products including dining room, bedroom, living room and children's furniture, they wanted a completely new website. Since both companies already had extensive websites, they needed a plan for combining the two that would allow the customer to find information quickly and easily. Dux D'Lux presented a plan that included a proposed organization of information, an alternate approach to presenting the company's varied products, a new concept "look" for the site, and a set of site conventions that would provide continuity between sections. Although the proposed site would include several hundred pages, Dux D'Lux also offered a site production schedule that allowed the merged site to be completed and launched within a ten-week period.

The site was launched on October 4 with very few hiccups, and a great many positive responses. Click here to view www.lanefurniture.com. For more examples of websites designed by Dux D'Lux, visit our website design portfolio.