|
|
BACK TO PROMOTIONAL
PRODUCTS ARTICLES
INDUSTRY SURVEY
JUL
2000
In
the wide variety of marketing options available to businesses
today, promotional products are one of the most cost effective.
Many companies, however, do not fully realize the potential
of promotional products to market services, promote new products
or events and improve employee safety and morale.
Consider this. Businesses spend exorbitant amounts on radio
or television spots that may reach less than half of viewers
during a particular time slot. Advertisers have no guarantee
that any of those viewers fall within the category of potential
customers. On the other hand, a useful, industry-related promotional
product can be sent or given directly to potential customers
for under $10. How much is this exposure worth to an advertiser?
Well, that $10 packs quite a punch when you realize that a customer
may look at a watch imprinted with your logo 20 or 30 times
per day, or a printed baseball cap may be worn every weekend
for several years, exposing your company to the wearer, as well
as every other person she sees while wearing it. Now that's
cost-effective!
Still not convinced? Consider what some major U.S. corporations
think about the importance of promotional products in their
marketing programs. Recently, The Counselor magazine conducted
a survey of buyers from major U.S. corporations such as AT&T
and FedEx. They asked these marketing professionals about the
value of promotional products, and how, when and why they use
them. Take a look at the results listed in the left column.
You might be surprised by how important promotional products
are for marketing and employee relations. It is particularly
significant to note that it was almost unanimous among those
companies surveyed that using a reliable advertising agency
or promotional product distributor who offers creative product
suggestions and solutions was an essential requirement for effective
marketing with promotional products.
Get on board with some of the most successful businesses in
the country. Dux D'Lux Advertising offers creativity and reliability
to help your company explore the marketing potential of promotional
products.
Promotional
Products Survey
(The Counselor, April 2000)
- 55% of corporate
buyers purchase promotional products at least 5
times per year
- 95% said
promotional products improve their company's
image with customers and the community
- 83% conclude
promotional products have increased
their sales
- 94% agree
that promotional products increased the effectiveness
of direct mail campaigns
- 84.2% purchase
promotional products and logoed merchandise to launch
new products or promotions
- 57.9% use
promotional products to improve employee
relations
- 90% of buyers
said they purchase promotional products through an Advertising
Agency or promotional products distributor
- When asked what top 3 qualities they
look for in a promotional product distributor, buys ranked
Reliability, Creativity and On-time
Delivery
|
