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CORPORATE WEARABLES PROGRAMS
JULY 2000

Developing a corporate wearable program is one of the fastest growing trends among businesses today. Suits, coats, ties or heels are no longer required in many business situations. Fueled by growth in this corporate casual movement, companies are presenting a strong and consistent identity among employees and the public with embroidered golf shirts, denim or twill button-down shirts, jackets and windbreakers. With quality, comfort and style at the forefront, and the many options available, employees view corporate wearable programs less as a uniform and more as a matter of personal choice.

Because the golf shirt or windshirt is now seen in the board room as well as on the golf course or in the gym, providing a variety of colors, textures and styles is essential to the success of a program. Polo shirts that can be embroidered are available in varying weights and blends of interlock and pique knit. Employees are sure to find a favorite among the many colors, patterns or stripes on the market. Many textures are also available from heather to herringbone. A quality corporate wearable program starts with a quality shirt, jacket, etc. The designers at Dux D'Lux have become experts at preparing or adjusting corporate logos to achieve the best possible embroidery for application on various colors and textures.

In providing corporate wearables for Unocal/Spirit Energy 76, Dux D'Lux has created a program that is easy to implement and expandable. In addition to the variety of logo embroidered shirts and jackets, golf shirts can be personalized for specific events, departments or programs by adding a tasteful sleeve embroidery. Corporate casual accessories, such as caps, duffle bags, attaches, CD cases, etc. are available imprinted or embroidered with the corporate logo. For informal events, Dux D'Lux custom designs and prints t-shirts for giveaways. We've even printed aprons and chef's hats for the company "Pancake Breakfast."

As you can see, the word of corporate wearables and accessories is ever expanding. The products and styles seem almost limitless. If your company is ready to follow this growing trend, give Dux D'Lux a call. Let us make our creativity work for you.

ANATOMY OF A GOLF SHIRT
These are some of the things Dux D'Lux looks for in a quality golf shirt

• Buttonholes -- Stitching should be clean
• Collar -- Should be balanced, not favoring one side, and seams should be taped
• Sleeves -- Set-in sleeves are best, seams should be straight
• Placket -- Should be reinforced and have quality stitching
• Tail -- Should extend beyond front of shirt
• Fabric, Pattern Direction -- Stripes should be straight, pattern consistent