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CAP TRENDS
JULY 2000

One of the hottest sellers in promotional wearables today is the CAP. Caps have always been very popular, but now their sales are skyrocketing. Once upon a time, caps were only head coverings. Now, they are fashion, and they're showing up in a dazzling array of colors and styles. Also, promotional caps aren't just for truckers and farmers anymore, and they aren't just for the weekend. With the corporate casual trend, you might just as easily find caps at the office. They are also becoming increasingly more popular with women. On the golf course, at the ball field or weekend activities, you are likely to see as many women wearing caps as men. Caps represent great promotional opportunities for people at any age, in many industries from the factory to the boardroom to the golf course.

As promotional items, caps offer lots of bang for your advertising buck. After a sales call, consider giving potential customers or satisfied clients a cap embroidered with your logo. The cap may only cost your company $10, but it will make an impression long after your visit has been forgotten. If you offer your client an attractive, durable cap, he will wear it for years. More than that, your logo will be at eye level for everyone who sees your client wearing the cap. For such a small investment, you get great promotional returns.

Taking their cue from popular retailers, cap manufacturers are offering more variety than ever to accommodate the growing promotional cap market. Basic brushed cotton twill and denim caps with a slight structure are among the most popular, and show off an embroidered logo very well. The newest trends are low profile, unstructured caps with the "Abercrombie and Fitch" distressed look in brushed, washed and pigment dyed cotton. Even a close fitting "baseball" cap with an over-curved bill is available. Cap color options are as varied as the seasons. From hot summer colors like lemon and tangerine to basic club colors like navy, khaki and hunter green, the possibilities are endless in solid and two-toned caps.

Dux D'Lux offers all the latest cap styles, and we can help you choose one that will become your client or employee's favorite. Our design staff can fine-tune your logo for embroidery, or design new artwork for a specific event. Let Dux D'Lux create a promotional cap that will put your company heads above the rest.