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CLIENT PROFILE:
STUDENT HOUSING DEVELOPMENT

CLIENT NEEDS
University Commons faces stiff competition from other student housing developments and campus residence departments. Their marketing coordinators knew that the advertising should focus on what University Commons has to offer that other developments don't, but they needed a creative approach that would provide ads targeting the wide student audience in several different regions.
Each site wanted quality promotional products to use as giveaways, sponsorships and displays. Also, managers with little marketing experience needed an easy and quick way to get advertising materials for their sites.

SOLUTIONS
Dux D'Lux provided a variety of promotional products that would appeal to the student market, such as stadium cups, huggies, water bottles, travel mugs, etc. This products are housed at the University Commons Corporate office, or shipped to individual sites for specific events.

To address University Commons' need to make advertising easier for site managers, we developed an ad catalog featuring a variety of ads, flyers and posters that could be modified for each location and publication. With an easy order form designed to take the advertising-speak out of advertising, managers can get what they need quickly.

The ad catalog includes general leasing posters, flyers and print advertising that can be used at any of the University Commons locations. They are designed so that addresses, phone numbers and specific amenities can be easily changed. It also features ads targeting specific student events, holidays, and unique University Commons amenities.